Blurb writing is the most misunderstood task we undertake. Herein, I'll dissect the principles at work behind awesome blurbs, examine the common mistakes, and detail some completed case studies. Once I've shown you the five steps to strengthening the book description, you can put what you've learned into play.
Inside, you will find:
• Ten principles of dream blurbs • Five common mistakes • Ten plus case studies • Five steps to better blurbs • Six exercises to strengthen your blurbs
