Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be...
In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing that change in every department, across all channels.
Change Is Good...You Go First will facilitate and champion change in any working environment and comes in an easily digestible format, including well-organized lists and objectives to help your team achieve its goals. It's the go-to manual for how to handle change within an organization, and what each person on a team can do to prepare. TOM FELTENSTEIN is the CEO and founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books. MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. Mac has authored or co-authored twenty-two books that have sold over three million copies.
TOM FELTENSTEIN is the CEO and founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books. MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. Mac has authored or co-authored twenty-two books that have sold over three million copies.
