Blow away the competition-and your own expectations-using advice that starts with one simple concept: focus!
There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week-and teach your staff to do the same.
This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business and you will be astonished at how much you can accomplish.
