AUDIOBOOK
Disciplined Entrepreneurship Startup Tactics
15 Tactics to Turn Your Business Plan into a Business
Paul Cheek(0)
About
In “Disciplined Entrepreneurship: Startup Tactics”, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling “Disciplined Entrepreneurship”, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics, like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products, that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
-Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
-Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
-Methods for equity distribution that minimize conflict and maximize investor return.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics, like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products, that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
-Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
-Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
-Methods for equity distribution that minimize conflict and maximize investor return.