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  3. Audiobooks

  4. Eating the Big Fish

AUDIOBOOK

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan
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Duration
12h 4m
Year
2020
Language
English
Publisher
Ascent Audio

About

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

Related Subjects

  • Advertising & Promotion
  • Business & Economics
  • Adult Nonfiction

Artists

Adam MorganAuthor
A. T. ChandlerReader