About
PLEASE NOTE: This is a companion to Seth Godin's Purple Cow and NOT the original book.
Preview:
Seth Godin's Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt...
Inside this companion to the book:
• Overview of the Book
• Insights from the Book
• Important People
• Author's Style and Perspective
• Intended Audience
Preview:
Seth Godin's Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt...
Inside this companion to the book:
• Overview of the Book
• Insights from the Book
• Important People
• Author's Style and Perspective
• Intended Audience