For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.
Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more than a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories.
