Break through your brand's invisible barrier. Has your business hit a wall? Have you struggled to figure out why? Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less. It's hard to know if you're doing well. When your numbers climb, they signal success to you. But then they level off. And refuse to budge. Your brand's hit its awkward adolescent stage. Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it. In this groundbreaking book, you'll discover: Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth. If you like sports and entertainment stories, easy-to-understand explanations, and spot-on examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!
