Americans probably do more negotiating on car lots than anywhere else. However, most people are at a disadvantage, since while they may buy an automobile every two three years at most, the dealer gets to negotiate the price of automobiles day in, and day out. They have a thousand times the experience that the typical car buyer does in negotiating. In this idea packed program, Roger Dawson, one of the most renowned authorities on the topic of negotiating worldwide, will help to level the playing field. By listing several negotiating gambits, tips, and skills that can be used when negotiating the price of an automobile, this guide will more than compensate for all that extra experience the car sales person has. Whether buying a new car, a used car, or even leasing a car, these techniques will enable listeners to walk away with the exact car they want, for thousands of dollars less than they expected to pay.
