Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions. "Your Music and People" shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing. Example points include:
