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Choose Optimism

Why Hope is a Strategic Advantage in Leadership, Business, and Life

Jacey Jetton
(0)
Year
2026
Language
English

About

OPTIMISM ISN'T A FEELING. IT'S A DECISION.

We've been told to be realistic, that cynicism just means we're paying attention. Jacey Jetton, a seventh-generation Texan, Texas Army National Guard veteran, former Texas state representative, entrepreneur, and pastor, has spent two decades in public service, business, and faith learning a different truth: people aren't short on information about their problems. They're short on a framework for hope.

Choose Optimism is that framework, forged not in easy wins, but in the hard places: discomfort, failure, and the stubborn conviction that what you do today shapes what's possible tomorrow. Jetton draws on his own defining moments: freezing before a crowd on the campaign trail, rucking miles in Army boots, rebuilding broken organizations, leading a home church, to show that resilience isn't something you're born with. It's something you build, one decision at a time.

This book is for the leader who's tired of reacting, the parent raising resilient kids in an uncertain world, the pastor living out the hope faith promises, and anyone who keeps falling short of the goals they set for themselves.

What you'll discover inside:

• Why optimism is a discipline you can build, not a personality trait you either have or don't
• How to turn discomfort and failure into the foundation of real confidence
• A faith-rooted framework for leading with conviction at home, at work, and in your community
• What genuine servant leadership looks like, drawn from lessons in the Texas House and the Army National Guard
• How to build a business, and a legacy, with purpose instead of just ambition
• Why the American Dream isn't dead, and how to keep carrying it forward
• How to guard hope in a divided, cynical world without losing touch with reality
• What it means to live a life worth remembering

Choose Optimism doesn't offer easy answers. It offers a framework, tested in the Army, in the statehouse, in business, and in faith-for building the kind of hope that holds under pressure. If you're tired of waiting for optimism to show up, buy Choose Optimism today and start choosing it, one decision at a time.

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