From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 trends that are changing America. SOME OF THE TRENDS THAT YOU'LL FIND INSIDE: COCOONING: Consumers are running for protection from the unpredictable realities of the outside world. FANTASY ADVENTURE: Consumers Are Actively Seeking Risk-Free Thrills ERGONOMICS: To Offset A Depersonalized Society, Consumers Are Demanding Individual Recognition THE VIGILANTE CONSUMER: Consumers Are Proudly Using Pressure & Politics To Manipulate Markets FEMALE THINK: Relationship Buying Is Affecting Transaction Buying CLANNING: Consumers Are Joining Groups That Affirm Their Feelings And Beliefs ATMOSFEAR: Pollution And Contamination Are Stirring Up A Storm Of Doubt In Consumers Clicking is an invaluable road map that will show you how to navigate the trends and Click with success. It is about possibilities, taking chances, and taking charge of your future - now.
