CREATE WITH PURPOSE is a working guide for online creators who want more than views - a career that actually holds up.
Inside, you'll learn how to define success that isn't dictated by a dashboard, build an audience that's genuinely yours instead of rented from a platform, create sustainably without burning out, and recognize the moment it's time to pivot, diversify, or walk away.
Drawing on two decades inside YouTube, Twitch, and the businesses behind some of the internet's most recognizable creators, this book showcases frameworks, exercises, and hard-earned lessons that actually move the needle. The author has watched the platforms rise, the algorithms shift, and the creators who didn't have a foundation underneath them get left with nothing.
This isn't a book about chasing virality. It's a book about building something that lasts.
About The Author:
Jon Brence ( KawaiiGuy® ) is a creative producer, director and on-screen personality well-known for their work with sketch comedy groups SMBC Theater, 5SecondFilms, Cyanide & Happiness and as a host for Twitch. In addition to performance, they have managed, produced and worked with some of the internet's most prolific creators in addition to developing products and experiences with Hot Topic, ThinkGeek, Toyota, Oakley, Sanrio & Square Enix.
Jon is a graduate of Carnegie Mellon University's School of Drama.
