DIGITAL BOUGHTulism: POONAMI uses fart jokes to teach teenagers how popularity online gets faked. It follows Top 100 List of Lies on Social Media (Hall, Adam and Berg, 2025) and focuses on one kind of cheating: likes, comments and followers that were bought or traded. "BOUGHTulism" plays on botulism, since both do damage before anyone notices. A "poonami" is a sudden wave of fake enthusiasm that hits a post too fast for anyone to ask what's underneath it.
