Over the last decade, Rob Yeung has interviewed hundreds of high achievers in business, sport and entertainment to gain insight into the minds of successful people. Combining this knowledge with a wealth of scientific research, he has defined the subtle yet crucial differences that distinguish exceptional people from everyone else.
By reading this book you will: discover the critical mindset that allows high achievers to generate creative ideas; learn the secret psychology that helps you to influence and persuade others to come round to your way of thinking; develop practical techniques for boosting your relationships and earning and achieving more. Dr Rob Yeung is a psychologist and coach who uses a unique blend of techniques based on positive psychology, cognitive behavioural science and sports psychology to help people and organisations achieve success. He is the author of more than a dozen bestselling books, including I is for Influence: The new science of persuasion (Macmillan, 2011) and Confidence: The art of getting whatever you want. They have been translated into a number of languages worldwide.
