The third book in the “Essential Tools For” series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful “The Essential Management Toolbox”, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the businessperson and consultant the tools to help the business person define and control these areas within their business. • Check out the new series website featuring sample chapters, tool of the month and solve your management problems • Third book in a new series that see's Simon Burtonshaw-Gunn's “The Essential Toolbox” broken down and expanded to find the essential tools for a range of business areas • This volume includes 30% new material in the form of new tools and techniques for guiding consultants • Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management
