This book is, designed for anyone who wants to know how to sell a house and net the most money. Both real estate agents and private sellers have the same objective - sell the house for the most money they can net.
Most private sellers and even many real estate agents do it wrong; they rely on a passive marketing strategy. Passive marketing - such as listing the property on the MLS®, running ads in print and on websites, and putting up a lawn sign, just won't cut it if you want the best results.
For the best results, you need an active marketing campaign. That's what this book is all about. In this book you will learn:
• How to prepare your property to show best and to sell • How to set the price that will get the highest net final sales price • Sales tactics used by top professionals • How to write an advertisement that gets buyers interested • How to show the house at its best • How to keep safe when showing the property to strangers
