Globalizing Responsibility: The Political Rationalities of Ethical Consumption presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption. • Develops a theoretically informed new approach to shape our understanding of the pragmatic nature of ethical action in consumption processes • Provides empirical research on everyday consumers, social networks, and campaigns • Fills a gap in research on the topic with its distinctive focus on fair trade consumption • Locates ethical consumption within a range of social theoretical debates-on neoliberalism, governmentality, and globalisation • Challenges the moralism of much of the analysis of ethical consumption, which sees it as a retreat from proper citizenly politics and an expression of individualised consumerism
