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  4. I Can Get It for You Retail

EBOOK

I Can Get It for You Retail

Down and Dirty Tales from a Canadian Ad Man

Rick Padulo
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Pages
224
Year
2012
Language
English
Publisher
Dundurn Press

About

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: * Black's is Photography * Leon's - Don't Pay a Cent Event * Zellers - Because ... the Lowest Price is the Law * CIBC - Seeing Beyond * Rexall - A Pharmacy First. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.

Related Subjects

  • Advertising & Promotion
  • Business & Economics
  • Adult Nonfiction
  • General
  • Marketing
  • Retailing
  • Industries

Reviews

"While every agency president claims to care more about moving client product than winning awards, with Padulo you believe he really means it."
Marketing magazine

Artists

Rick PaduloAuthor