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  3. Language Management

EBOOK

Language Management

From Bricolage to Strategy in British Companies

Natalie Victoria WilmotSeries: Language at Work
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Pages
166
Year
2022
Language
English
Publisher
Channel View Publications

About

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this, the effect of English as a global lingua franca, and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Related Subjects

  • Translating & Interpreting
  • Language Arts & Disciplines
  • Adult Nonfiction
  • General (Linguistics)
  • Linguistics
  • General (Business Communication)
  • Business Communication
  • Business & Economics
  • General (International)
  • International

Extended Details

  • SeriesLanguage at Work #6

    Artists

    Natalie Victoria WilmotAuthor