Ever go to a website and immediately there's a pop up in your face saying, "Sign up for our newsletter!"Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will convert browsers to raving fans. More than a content upgrade, your lead magnet should be designed to sift and sort through prospects, establish your authority and expertise, and walk prospects down the path to working with you. Small businesses die because they can't get in front of enough potential clients. This book will show you how to uncover who your ideal client is and what they want, formulate a marketing strategy to find them, then create an easy eBook lead magnet that attracts the right kind of client for you. Get off the feast or famine roller coaster. Create a packed pipeline of qualified leads, so you can enjoy steady income and focus on doing what you do best.
