My book encapsulates my 37 wonderful and sometimes torturous career in creating advertising at some of the top agencies in New York. I was privileged to work in the "Mad Men" golden years of the 60's when I believe the most creative advertising was done. My credo, as a creative director, is, "You've gotta touch a nerve. Leave them crying, laughing or sad or inspired. Today with the invention of "Computer Generation" (which is a good thing) most creatives have been seduced by ZOOM, POW, SHAZAM. All of it is certainly exciting; it's just not memorable. I believe my book of short stories will touch that nerve. Mostly, I believe that my book has the most important ingredient of all. You won't forget it.
