An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.
Set out clearly and concisely are simple fundamentals of business-knowledge: • how to devise competitive strategy • understanding markets • constructing meaningful management accounts • how to identify and apply vital ratios • other important financial information • key elements of leadership and management practice.
Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.
