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  3. Sloganization in Language Education Discourse

EBOOK

Sloganization in Language Education Discourse

Conceptual Thinking in the Age of Academic Marketization

Various Authors
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Year
2018
Language
English
Publisher
Channel View Publications

About

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education — a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

Related Subjects

  • Adult & Continuing Education
  • Education
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  • General (Marketing)
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  • General (Linguistics)
  • Linguistics
  • Language Arts & Disciplines
  • General (Sales & Selling)
  • Sales & Selling
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Artists

Various AuthorsAuthor