The book examines how AC/DC, without even knowing them, comply with the 14 Strategic Campaigning Guidelines – success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success. The author worked as a campaigner for Greenpeace for 13 years. Since 1998 he has been working as an independent campaigning consultant and agency owner. Among other things, he teaches a campaigning model, which he explains in his first book, "Business Campaigning" (in German only).
