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  4. The Publicity Handbook

EBOOK

The Publicity Handbook

The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

David R. Yale
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Pages
464
Year
2001
Language
English
Publisher
McGraw Hill LLC

About

Thoroughly updated with information on Internet-based PR campaigns


The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

Related Subjects

  • Public Relations
  • Business & Economics
  • Adult Nonfiction
  • Journalism
  • Language Arts & Disciplines

Artists

David R. YaleAuthor
Andrew J. CarothersAuthor