What if the secret to better leadership isn't about leading, but understanding why we follow? In Why We Follow, followership expert Christian Monö flips traditional leadership thinking on its head. Drawing on research and real-world examples, he reveals how leader-focused mindsets hold us back. They stifle innovation, block collaboration, and even threaten democracy. At the heart of this thought-provoking book is "natural followership", a new concept that redefines what it means to lead and follow. Whether you're a part of a team, managing a company, or hoping to spark a movement, Why We Follow will offer new and inspiring insights. Let natural followership guide you in today's fast-changing, interconnected world.
About the Author Christian Monö is a pioneer in "natural followership" and "collaborationship." For almost 20 years, he has helped organizations and institutions-including the Swedish Armed Forces-unlock the power of collaborationship by rethinking the roles of leaders and followers.
