Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way.
In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
"'If you have an important message to craft and you find yourself staring at a blank screen wondering what to say and how to say it; this is the book for you. Carrie takes the fear factor out of writing. Her clear tips and guides will make your writing instantly more readable. Practice what Carrie preaches and start to get complements on the style, persuasiveness and impact of your written work. D
Prof. Brian Sutton
"'An easy read that gets straight to the point, providing explicit do's and don'ts, with IT-related examples and analogies. It is a handy, relevant collection of pointers that is readable, entertaining and useful. Most importantly it dispels the fear associated with the idea that writing is a mysterious process. Read it through once, to learn the rules. Keep it at your side as a quick reference, t
Tracey Torble
"'I thoroughly enjoyed reading this book...It's a worthy addition to the BCS books series, and would be an excellent purchase for anyone that wants to improve their methods of communication. 10/10.'"
