Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now. Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.
"Classroom to Workplace is an indispensable "yes you can" guide for college students embarking on their professional journeys…A fountain of encouragement and a must-read for serious students ready to take charge of their careers"
Grace Leong, Chief Executive Officer, HUNTER
"Starting your career can be hard, lonely, and sometimes bewildering. Appelbaum doesn't sugarcoat this: she tells it as it is, but always with a clear call to action-and always by sharing the voices of former students thriving in careers of their own. Read this book and set yourself in motion."
