A well thought out, fit-for-purpose data strategy is vital to modern data-driven businesses. This book is your essential guide to planning, developing and implementing such a strategy, presenting a framework which takes you from data strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. Key topics include data-driven business transformation, change enablers, benefits realisation and measurement. Case studies, example scenarios and reader questions throughout the book are designed to stimulate real-world thinking and help you put the framework into practice in the context of your own organisation.
"This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis' book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and t
Tony Gosling, Chief Digital Officer, RSBG UK Group
"Whether you are new to the area or just an old dog learning new tricks, this book offers vast experience, anecdotes and learnings from the front line for you to apply in the modern era of data. There is just so much to learn and revisit, e.g. on defensive vs offensive, dynamic data strategy, secret to success in R.A.V.E. - but most of all it's a journey not a destination."
