The growth of digital media, products and services have changed the way companies do business. With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience.
“Digital Product Management” demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time. You'll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both.
This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focused role.
"This book provides a very good introduction into this emerging field, both for product managers transitioning from physical to digital product roles and for people moving laterally into product management from other careers. I particularly enjoyed the relevant choices and emphasis on practices which embody what makes product management both special and critical. The authors help pull the readers
Scott Sehlhorst, President, Tyner Blain; Product Management and Strategy Consulting
"A lot of books have been written about modern product management. Most of them sell you an ideology, but fall short in explaining how to practically take on the challenges. This book fixes this gap, bringing together the plethora of techniques needed by a modern product manager: from creating a vision to leading an Agile development team. Highly recommended for any product manager looking to incr
Pieter Hens, Product Coach and Professor Product Management at the University of Leuven
"This book delivers an excellent and practical guide to digital product management skills, culture and mindset. It is particularly useful for those new to, or interested in, the product management discipline as well as current practitioners wishing to develop their skills.
It provides engaging insight into core product management capabilities and ways of working which are invaluable to any digita
Roy Kee Son, Product Management Consultant, Orange Pie Consulting
