À l'ère de l'information continue, le moindre soubresaut sur la planète est susceptible d'être retransmis dans les secondes qui suivent au moyen d'un appareil électronique, images et textes compris. L'évolution accélérée des technologies transforme les professions, en particulier celle de relationniste. La transparence en communication présente les théories et les concepts qui sous-tendent les principes de la communication exemplaire en relations publiques, et montre qu'une approche créative conduit à des pratiques innovantes. Le corpus de données porte sur une sélection d'études de 79 cas réels qui illustrent la créativité du relationniste à l'œuvre. Il tient compte du nouveau lieu d'action du communicateur, du contexte médiatique et de l'horizontalité des communications actuelles. Une référence incontournable pour les praticiens comme les théoriciens, les futurs relationnistes, les chefs d'entreprise et les gestionnaires porte-parole de leur société ou organisme. Ce livre est publié en français.
The volume illustrates theories and concepts underlying the principles of exemplary communications in public relations. The body of research data comes from a selection of 79 real case studies that demonstrate the creativity of public relations specialists in action. The book caters to the needs of any college or university teacher looking for concrete examples to illustrate theories, concepts and new practices in organizational communication. Starting from selected global media events, the teacher will be able to do a careful analysis with the help of students to meet the learning goals. The book takes into account the new action site of the communicator, the media context and the horizontal nature of today's communications. In this era of 24/7 information, even a small jolt on the planet can be retransmitted in the following seconds through a digital device, with images and sound too. What's more, today's media sphere thrusts economic, social and political organizations into an almost chronic state of potential crisis. This forces them to come out of their safe and enclosed frameworks and to compromise daily in the public space. The book presents various plans available to publicists in businesses. Each case is approached within its context while outlining the key events that led to the disagreement. The participants in the dispute are identified and their reactions noted, and an analysis based on the principles of communications follows. Questions are asked to trigger discussions and for learning purposes. Each case study ends through an assessment of the situation, the lessons learned.
