Melanie Joy brilliantly and innovatively investigates why we are so willing to eat certain animals when we would never dream of eating others. Our willingness to do this only exists because we deny reality. We ignore the evidence that animals are aware and that we don't need meat in our food, as we often live longer and better without it. Unlike many books that explain why we shouldn't eat meat, this one explains why we eat meat and how we can make more, informed choices as citizens and consumers.
