At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step.
Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a big name" can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn't easy — and there's a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.
In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers — whether they be national or international companies, Government, or even large Not For Profits. • Understand how big buyers think • Set solid business foundations • Develop robust business systems • Get on their radar • Tell your story
