A practical introduction to color psychology. Grow your Color Sense and shine in branding, interior design and personal wardrobe choices Color matters whether you are aware of it or not. We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate, your brain activity and many other physiological and psychological aspects.This easy read will help you understand something of why it matters, do some quick exercises to develop your own Color Sense, and see case studies where I have applied this knowledge in real life. What you getDiscover what color psychology is and why it matters.Then how to apply what you have learnt, through the exercises throughout the book, to branding, environments and personal use of color. You need to know about color if you areresponsible for environments such as hotels, doctor surgeries or schoolsmaking decisions about brand logos, packaging or marketing communications (adverts, leaflets, websites)would like to feel more comfortable in your homewant the colors you wear to work with you and your strengthsTestimonials"Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!"Neil Gaught, Founder Neil Gaught & Associates"Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away."Anniek Wasser, Architect "Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations" Patricio Forrester, Artist, Founder of Artmongers"Catherine is a colour wizard!"Kate Faragher, client.
